Jonathan is an Award winning journalist, Ted speaker, University Lead curriculum designer, Keynote speaker, CEO and a graduate of Monash University, School of Business and Mass communications. Several years ago, Jonathan dedicated himself to helping Entrepreneurs and Agile business to out communicate big spending brands through smart social and storytelling strategies. A journey that has transformed his life. 

His discoveries about emerging human behaviours, creating real connections in a virtual world and the power of video when it comes to influencing buying decisions has launched global brands from scratch and helped hundreds of individuals build knock out personal brands and businesses that cut through the noise. His proprietary process, The Spread Factor formula, is the foundation of his company Virable which offers individuals and enterprises road-tested methods to optimize their message, attract the right attention and to convert that attention into sales.